Zenni Trailer truck graphic wrapped for experiential marketing

Experiential Marketing: Road Trip

Zenni Trailer Refresh

Zenni Optical, the online eyewear retailer, has been making waves in the industry since its inception in 2003. Known for its affordable prices and wide range of styles, Zenni has become a go-to for anyone looking for quality eyewear without breaking the bank. But Zenni is more than just an online store; it’s a brand that’s committed to making a difference in people’s lives. That’s why, in 2016, Zenni announced the “Zenni Road Trip,” a college tour that would travel between campuses offering students free vision tests to help them kick off the school year.

In 2022, Merestone’s Scenic Fabrication and Print team gave the Zenni Experiential Marketing trailer some refreshed displays and print graphics so it can hit the road again.