Experiential Marketing: Road Trip
Zenni Trailer Refresh
Zenni Optical, the online eyewear retailer, has been making waves in the industry since its inception in 2003. Known for its affordable prices and wide range of styles, Zenni has become a go-to for anyone looking for quality eyewear without breaking the bank. But Zenni is more than just an online store; it’s a brand that’s committed to making a difference in people’s lives. That’s why, in 2016, Zenni announced the “Zenni Road Trip,” a college tour that would travel between campuses offering students free vision tests to help them kick off the school year.