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Experiential Marketing Photo Ops

Melanie Erb

Melanie Erb is an Executive Producer at Merestone, bringing over a decade of experience in event production, creative strategy, and client collaboration. Known for her attention to detail and calm leadership under pressure, she oversees complex projects from concept to execution, ensuring every event reflects the client’s vision with excellence.
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Experiential Marketing Photo Op

Memorable Moments for Great Wolf Lodge

Making a SPLASH with Experiential Marketing

For years, Merestone’s team of talented fabricators has specialized in experiential marketing builds. From eye-catching pop-up stores to viral photo ops, they have done it all. Our most recent experiential piece celebrated Great Wolf Lodge’s 25th birthday. Merestone’s creative team started by designing several water-park concepts. Ultimately, the team took inspiration from Great Wolf Lodge’s iconic giant bucket drop.

Merestone re-created the bucket drop to allow guests to pose for photos before entering the water park. Featuring a 40-in-diameter bucket on a 10ft x 10ft step and repeat wall, the photo op provided a unique hashtag moment. The video below shows our fabricators at work, using a number of techniques to craft the final photo op.

Let's bring your vision to life together​

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