Merestone takes pride in working with Ulta Beauty brands for one of the year’s most significant trade shows. As trusted booth builders, we crafted five booths for this event, each a unique reflection of the brand it represented. From the bold and vibrant world of NYX Cosmetics to the allure of Ouai, the elegance of Smashbox, the natural charm of Each & Every, and the dreamlike nature of Living Proof—our booths stood as captivating showcases for these popular brands. Our booths not only captured the essence of each brand but also provided a memorable experience for attendees.