Modere

Merestone was selected to produce their 2021 Social Retail Conference in the Phoenix Convention Center. The three day conference was initially planned to be an event filled in-person experience, bringing 4,000 attendees to the valley. Merestone designed all aspects of the event, from the stage décor and retail spaces, to the custom built photo ops and experiential marketing pieces — which the client wanted to keep for future events.

When Modere decided to make the event 100 percent virtual, Merestone transitioned quickly to develop the best strategies to engage their audience. It was important to bring the live event experience into a virtual space. To accomplish this, Merestone relied on their veteran production crew with a decade of experience creating immersive virtual events.