When planning a corporate event, conference, or large-scale production, one of the most critical decisions you’ll make is choosing your audiovisual (AV) partner. Many venues offer in-house AV services, but are they the best choice for your event?
While in-house AV may seem convenient, a professional audiovisual and lighting event production company like Merestone provides a level of service, expertise, and customization that can elevate your event and deliver greater value.
1. Expertise and Specialization
In-House AV Services: In-house AV teams are often generalists who provide standard equipment and technical support. They primarily focus on meeting the venue’s basic AV needs and may have limitations on specialized services.
Professional AV Production Company: A dedicated AV production company consists of highly trained specialists in lighting, sound engineering, video production, stage design, and live event execution. These experts bring years of experience in handling complex productions and troubleshooting on-site challenges.
2. Quality of Equipment and Technology
In-House AV Services: Most in-house AV teams use standard, pre-installed equipment, which may not be the latest or best suited for your event’s needs. Your options could be limited based on what’s available at the venue.
Professional AV Production Company: These companies invest in state-of-the-art AV technology, providing high-quality sound systems, LED walls, custom lighting rigs, projection mapping, and more. They ensure you have the best equipment tailored to your event’s goals.
3. Customization and Creative Vision
In-House AV Services: Since they work with a set inventory and have standard packages, in-house AV teams may not be able to offer highly customized solutions that relate to your brand and event theme.
Professional AV Production Company: With a professional AV provider, you gain access to creative designers and engineers who can craft a fully immersive experience. Whether it’s a dynamic stage setup, 3D projection mapping, or interactive digital displays, they bring your vision to life in ways that in-house AV cannot.
4. Cost vs. Value
In-House AV Services: While in-house AV may seem like a cost-effective option upfront, the hidden costs of added services, labor, or additional equipment rentals can add up. Venues often impose high fees for using outside AV providers, but this does not always equate to higher value.
Professional AV Production Company: Working with an external AV partner can be more cost-effective in the long run because they offer customizable packages, competitive pricing, and superior service. You also have greater budget transparency and flexibility in selecting the right equipment without unnecessary add-ons.
5. Dedicated Project Management and Support
In-House AV Services: Venue AV staff often handle multiple events at once, limiting their ability to provide dedicated attention to your production. This can result in delays, miscommunications, or inadequate event execution.
Professional AV Production Company: A professional AV team assigns dedicated project managers, technical directors, and on-site support to ensure a seamless execution. They work closely with your event planners to fine-tune transitions, address equipment redundancy, and troubleshoot issues before they arise.
6. Scalability for Large or Multi-Venue Events
In-House AV Services: If your event spans multiple locations or requires extensive production elements, in-house AV may struggle to scale beyond the venue’s standard setup.
Professional AV Production Company: Professional AV providers have the resources, personnel, and equipment to scale for national or global events. They can ensure brand consistency, seamless transitions, and a cohesive experience across all venues of your choice.
Conclusion: Making the Right Choice
While in-house AV services may be a convenient option, they often fall short, failing to deliver the high-impact, immersive experiences that professional AV production companies provide.
Investing in a specialized AV partner — like Merestone — means access to top-tier technology, expert personnel, and a customized approach that ensures your event not only runs smoothly but also leaves a lasting impression on your audience.
If you’re looking to elevate your next event with innovative AV solutions, partner with a professional audiovisual production company that can bring your vision to life with excellence and precision.
