Making a SPLASH with Experiential Marketing
For years, Merestone’s team of talented fabricators has specialized in experiential marketing builds. From eye-catching “pop-up” stores to viral photo ops, they have done it all. Our most recent experiential piece celebrated Great Wolf Lodge’s 25th birthday. Merestone’s creative team started by designing several water-park concepts. Ultimately, the team took inspiration from Great Wolf Lodge’s iconic giant bucket drop.
Merestone re-created the bucket drop to allow guests to pose for photos before entering the water park. Featuring a 40-in-diameter bucket on a 10ft x 10ft step and repeat wall, the photo op provided a unique hashtag moment. The video below shows our fabricators at work, using a number of techniques to craft the final photo op.