Trade Show Booth Yellow


Custom Booth Fabrication and Experiential Builds for Sephora’s Inside JCPENNEY Train the Trainer

Every year, Merestone has the privilege to transform Sephora’s Inside JCPENNEY headquarters into a beauty brand paradise for training events and showcasing new products. Multiple brands choose Merestone to design a unique trade show experience that creates a memorable and immersive space for their brand.

The trade show show offers beauty brand’s time to shine and make an impact on Sephora executives. Merestone strives to deliver for all our brand partners. Our talented Creative Services and Scenic team work closely with each brand to ensure the integrity of their message and products. We plan, design, render, print and fabricate every booth to be unique and give our clients the best possible chance to succeed.

Event Type

Trade Show


80+ Brands

Show Length

4 Days

Merestone Scope of Work

  • Custom Trade Show Booth Fabrication
  • Pre-production services, including CAD drawings and 3d renders for client approval and approval from Sephora
  • Print services, including printed walls, custom flooring and clings, printed fabrics, and lightboxes
  • Audiovisual support including interactive monitors, LED screens, speakers, and more
  • Custom signage including backlit logos, neon, LED, and rope lighting effects
  • Specialized lighting
  • Furniture Rentals
  • Custom Scenic Carpentry and large-scale décor like oversized beauty props
  • Production Support and Onsite Management
  • Logistical Services
Scope of work FENTY

Concept To Production

Glow Recipe Production
Glow recipe Render

Event Photos