Ulta Beauty Trade Show Booth

Unveiling the Beauty

Merestone’s Ulta Beauty Trade Show Booths



The month of April witnessed a remarkable showcase of creativity, innovation, and thorough craftsmanship at the Ulta Beauty trade show in Las Vegas. Among the array of captivating booths, five outstanding beauty brand booths stood out, crafted by none other than MereStone. As a leading design and production company, MereStone worked tirelessly to bring the visions of Nyx Cosmetics, Each & Every, Living Proof, Smashbox, and Ouai to life. In this blog post, we delve into the exceptional build quality, the overwhelming satisfaction of the clients and audience, and MereStone’s commitment to future endeavors in the beauty industry.

Build Quality That Shines:

MereStone’s commitment to excellence was evident in every aspect of the trade show booths they created. From concept development to final execution, their attention to detail was unparalleled. Each booth was a testament to their craftsmanship, incorporating unique elements and brandspecific aesthetics that left a lasting impression.

The NYX Cosmetics booth exuded glamour and sophistication, showcasing a perfect blend of vibrant colors and elegant design. Every corner of the booth was meticulously crafted to reflect the essence of the brand, creating an immersive experience for visitors. The use of modern technology, such as interactive displays and augmented reality, enhanced the overall appeal and captivated the audience.

Each & Every’s booth embodied simplicity and elegance. MereStone successfully translated the brand’s commitment to natural and clean products into a visually striking booth. The use of organic materials, soft lighting, and tasteful displays created a serene atmosphere, inviting visitors to explore the brand’s offerings.

Living Proof’s booth showcased the company’s dedication to science and innovation. MereStone brought their vision to life by incorporating sleek lines, a hot air balloon basket, and stateoftheart product displays. The booth exuded a sense of sophistication while reflecting the brand’s commitment to revolutionary haircare solutions.

The Smashbox booth captured the essence of urban chic with its edgy design and modern aesthetics. MereStone’s attention to detail was evident in the creative use of lighting, interactive elements, and captivating visual displays. The booth succeeded in immersing visitors in the brand’s vibrant and dynamic world.

Ouai’s booth was a harmonious blend of minimalism and luxury. MereStone’s design expertise created a space that exuded sophistication and elegance, perfectly complementing the brand’s ethos. The booth incorporated exquisite textures, sleek lines, and subtle branding elements to create an alluring environment for visitors.

Client and Audience Satisfaction:

The clients were thrilled with the end results, as our team brought their visions to life. The booths not only aligned with their brand identities but also exceeded their expectations in terms of creativity, quality, and functionality. Our ability to understand and translate the clients‘ brand values into physical spaces was truly commendable. The audience, including industry professionals, beauty enthusiasts, and potential customers, were captivated by the booths. The booths became a hub of excitement, attracting a constant flow of people eager to explore and engage with the brands.

Looking Ahead:

MereStone is committed to furthering their creative boundaries and continuing to elevate the beauty industry’s trade show experiences. With each project, they strive to push the boundaries of innovation, incorporating the latest trends and technologies to create immersive and unforgettable brand experiences.

For beauty brands seeking to stand out from the crowd and make a lasting impression at trade shows, MereStone offers a comprehensive range of services. From initial concept development and 3D renderings to fabrication, installation, and onsite management, they provide endtoend solutions tailored to the unique needs of each client.

What To Expect When Choosing Merestone

Collaborative Design Process:

Merestone values open communication and collaboration. They work closely with clients, taking the time to understand their brand identity, goals, and target audience. Through this collaborative process, Merestone ensures that every aspect of the booth design aligns seamlessly with the brand’s vision and objectives.

Impeccable Build Quality:

MereStone’s commitment to excellence extends to every detail of the booth construction. They utilize highquality materials, cuttingedge technology, and skilled craftsmanship to create booths that not only look stunning but also withstand the rigors of trade show environments. The result is a booth that exudes professionalism, durability, and attention to detail.

Engaging Experiences:

Merestone understands the importance of creating engaging experiences that leave a lasting impact on visitors. They leverage innovative technologies such as interactive displays and augmented reality to captivate and educate the audience. By incorporating elements that stimulate the senses and encourage interaction, Merestone ensures that visitors are fully immersed in the brand’s story.

OnSite Management:

MereStone’s dedication to their clients extends beyond the design and construction phase. Their team provides onsite management during trade shows, ensuring smooth execution and addressing any logistical challenges that may arise. With Merestone by their side, beauty brands can focus on connecting with their audience while leaving the booth’s operational details in capable hands.


The Ulta Beauty trade show in Las Vegas showcased our extraordinary talent and craftsmanship as we brought the visions of Nyx Cosmetics, Each & Every, Living Proof, Smashbox, and Quai to life. The exceptional build quality, combined with the overwhelming satisfaction of clients and audience alike, stands as a testament to MereStone’s commitment to excellence.

Looking forward, we are excited to continue our journey in the beauty industry, creating extraordinary trade show experiences that leave a lasting impact. With our unwavering dedication to design innovation, impeccable build quality, and unparalleled client service, we invite beauty brands to join them in crafting unforgettable trade show booths that will elevate a brands presence.

If you are a seeking to make a statement at your next trade show, Take the first step toward trade show success with Merestone. Together, let’s create an immersive and unforgettable brand experience that will set you apart from the competition. Contact us today to discuss how we can design and build a trade show booth that perfectly represents your brand and captivates your audience.


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